"Get Started Free" Says Nothing: A Copy Teardown of Your Signup Page's Three Load-Bearing Lines

Most signup teardowns start at the form. That's the wrong end of the page.

By the time a visitor is looking at your email field, the decision is already made. It was made in the three lines above it — the headline, the subhead, and the button. Everything below that is confirmation, not persuasion.

So here's a copy teardown of those three lines, plus the four lines around the button that almost nobody rewrites.

Where signup copy loses people (before the form ever matters)

Visitors don't read your signup page. They scan it: headline, subhead, button,