Blog · Tag
#before-after
2 articles tagged "before-after".
- Teardowns and before/after case studies·August 15, 2026
The Upgrade Modal's Secondary Button Was Eating Your Trial-to-Paid Rate: A Before/After Case Study
Most upgrade modals hand trial users an escape hatch called 'Maybe later.' Here's a before/after case study of the one small change that closes the leak and turns indecision into upgrades.
- Teardowns and before/after case studies·July 25, 2026
The Upgrade Flow's Plan Selection Cards — Replacing 'Choose Plan' with 'Start [Plan Name]' Lifted Trial-to-Paid by 17%
See how swapping generic 'Choose Plan' CTAs for plan-specific buttons like 'Start Pro' recovered 17% of trial-to-paid conversions in a B2B SaaS upgrade flow. Before/after microcopy rewrite included.