Blog · Tag
#case study
1 article tagged "case study".
- Copywriting and CTAs for SaaS flows·July 17, 2026
The Pricing Page CTA That Cost Us $18k/Month — and the One-Word Rewrite That Fixed It
A case study on how changing 'Start Free Trial' to 'Try Free for 30 Days' on a SaaS pricing page lifted trial-to-paid conversions by 26% and recovered $18k/month in lost revenue.