Blog · Tag
#conversion-optimization
3 articles tagged "conversion-optimization".
- Copywriting and CTAs for SaaS flows·September 9, 2026
Your "Start Free Trial" Button Contradicts Your Signup Page: Fix the CTA Handoff
A CTA is a promise. If your pricing page says "Start free trial" and the next screen says "Create account", you're breaking the deal before the trial starts. Here's how to fix the handoff.
- Teardowns and before/after case studies·August 15, 2026
The Upgrade Modal's Secondary Button Was Eating Your Trial-to-Paid Rate: A Before/After Case Study
Most upgrade modals hand trial users an escape hatch called 'Maybe later.' Here's a before/after case study of the one small change that closes the leak and turns indecision into upgrades.
- Teardowns and before/after case studies·July 27, 2026
Your First-Creation Flow Has 7 Steps — Here's the 30-Day Plan to Cut It to 3 and Double Activation
A before/after teardown of a SaaS first-creation flow shows how removing 4 unnecessary steps can double activation rates. Includes a P0/P1/P2 rewrite plan and microcopy examples.