Blog · Tag
#email-marketing
3 articles tagged "email-marketing".
- Conversion audits and activation·October 28, 2026
Your Trial Reminder Email Is a Nag: A Receipt Rewrite That Lifted Upgrades
A case study of one small change to a SaaS trial expiry email — replacing the generic 'trial ending' nag with a usage receipt — and how it lifted trial-to-paid conversion without touching the pricing page.
- Copywriting and CTAs for SaaS flows·September 4, 2026
Don't Say 'Upgrade Now' in the Trial-End Email: A Tiny CTA Change That Moved Trial-to-Paid
A trial-end email with 'Upgrade Now' is a conversion leak. Swapping that CTA for an outcome like 'Keep My Projects' moves trial-to-paid because it answers the user's real question: what happens to my work?
- Conversion audits and activation·August 3, 2026
The Welcome Email CTA That Kills Activation — A 30-Day Redesign Plan for the Post-Signup Flow
Your welcome email isn't a receipt. It's the highest-intent moment you'll ever have. Learn how to redesign it to drive first-value in 30 days, with a before/after rewrite and P0/P1/P2 audit.