#friction
9 articles tagged "friction".
- Pricing and checkout optimization·October 10, 2026
The Discount Code Field Costs You Checkouts: A Playbook for That One Step
The promo code field is the one checkout input that asks buyers to prove they're in a club. Here's a P0/P1/P2 playbook to fix that single step — with copy rewrites for all three states.
- Teardowns and before/after case studies·September 26, 2026
Your Signup Wizard Isn't Reducing Friction — It's Hiding It: A Before/After Teardown
Multi-step signup wizards don't remove friction, they hide it — and give users three separate places to quit. A step-by-step teardown, a before/after rewrite, and a P0/P1/P2 call on when to split.
- Pricing and checkout optimization·September 23, 2026
The Coupon Code Field Is a Conversion Tax: A P0/P1/P2 Audit of Your SaaS Checkout
That innocent coupon code field on your checkout page is costing you upgrades. Here's a P0/P1/P2 audit walkthrough to fix it in 30 minutes.
- Teardowns and before/after case studies·September 17, 2026
Your Work-Email Gate Kills Signup Before the Form Starts: 7 Anti-Patterns and Their Fixes
Blocking Gmail at signup rarely filters bad leads — it just hides demand. A teardown of 7 work-email gate anti-patterns, with the copy rewrites and a P0/P1/P2 list you can ship this week.
- Conversion audits and activation·September 9, 2026
The Short Signup Myth: Why Your 3-Field Form Fails Activation (and the Contrarian Filter That Fixes It)
Chasing shorter signup forms is a vanity metric trap. This contrarian audit shows why adding a qualifying field filters out tire-kickers and boosts activation without hurting signup volume.
- Teardowns and before/after case studies·September 7, 2026
The 'How Did You Hear About Us?' Field Is an Onboarding Leak: A Before/After Teardown
Attribution questions can wait. Here's why asking 'How did you hear about us?' before your users get first value is an onboarding leak — and how to move it without losing your data.
- Pricing and checkout optimization·September 2, 2026
The 'Tell Us About Your Team' Step Is a Signup Leak: A Before/After Teardown of Pricing-Gated Onboarding
Your onboarding asks for team size and budget before users feel any value. Here's why that's leaking signups and exactly how to fix it.
- Conversion audits and activation·August 8, 2026
The 'Reason for Upgrading' Field Is the Best Friction in Your Upgrade Flow
Most conversion advice says strip every field from your upgrade form. Here's why adding one carefully designed 'reason' field — placed after the payment decision — can boost activation, cut churn, and give you product direction.
- Conversion audits and activation·July 14, 2026
Your Signup Flow Is Losing 60% of Users on the Email Field: A P0/P1/P2 Audit Walkthrough
Walk through a real signup flow audit that reveals why the email field is the biggest conversion killer. Get a prioritized fix list (P0/P1/P2) with before/after copy rewrites.