Blog · Tag
#friction
2 articles tagged "friction".
- Conversion audits and activation·August 8, 2026
The 'Reason for Upgrading' Field Is the Best Friction in Your Upgrade Flow
Most conversion advice says strip every field from your upgrade form. Here's why adding one carefully designed 'reason' field — placed after the payment decision — can boost activation, cut churn, and give you product direction.
- Conversion audits and activation·July 14, 2026
Your Signup Flow Is Losing 60% of Users on the Email Field: A P0/P1/P2 Audit Walkthrough
Walk through a real signup flow audit that reveals why the email field is the biggest conversion killer. Get a prioritized fix list (P0/P1/P2) with before/after copy rewrites.