Blog · Tag
#heuristic audit
3 articles tagged "heuristic audit".
- Pricing and checkout optimization·July 25, 2026
Your Checkout Flow Hides the Annual Discount Until the Last Step — A Heuristic Checklist to Recover Lost Upgrades
Most SaaS checkout flows bury the annual discount after plan selection, violating the clarity heuristic. Use this P0/P1/P2 checklist to surface value upfront and recover lost upgrades — no redesign required.
- Teardowns and before/after case studies·July 18, 2026
Your Upgrade Flow Has a 'Confirm Payment' Button — That's a $7k/Month Leak: A 3-Second CTA Rewrite That Recovered 22% of Lost Upgrades
A before/after teardown of a SaaS upgrade flow shows how changing one button label from 'Confirm Payment' to 'Complete Upgrade' recovered 22% of drop-offs. Includes a P0/P1/P2 checklist for your own flow.
- Pricing and checkout optimization·July 15, 2026
Your Pricing Page Hides Annual Discounts Behind a Toggle — That's a $15k/Month Leak: A Heuristic Rewrite
Stop hiding your best offer. A field-by-field heuristic audit of the annual/monthly pricing toggle that's silently bleeding revenue, with a before/after rewrite and a P0/P1/P2 fix list.