#microcopy
20 articles tagged "microcopy".
- Copywriting and CTAs for SaaS flows·September 5, 2026
The Signup Button Is a Micro-Contract: A Heuristic Checklist for Copy That Earns the Click
Your signup button promises a value exchange. Audit the headline, CTA, microcopy, and error text against clarity, trust, and friction heuristics — with a P0/P1/P2 action plan for SaaS signup flows.
- Pricing and checkout optimization·September 2, 2026
The 'Tell Us About Your Team' Step Is a Signup Leak: A Before/After Teardown of Pricing-Gated Onboarding
Your onboarding asks for team size and budget before users feel any value. Here's why that's leaking signups and exactly how to fix it.
- Pricing and checkout optimization·September 1, 2026
The 'Card Declined' Error Is a Checkout Leak: A Mini Playbook for Failed Payment Recovery
When a card fails, most SaaS checkouts hit a dead end. Here's a 5-step playbook to turn failed payments into recovered revenue, with before/after copy and a P0/P1/P2 fix list.
- Teardowns and before/after case studies·August 30, 2026
The 'Check Your Inbox' Page Is a Signup Leak: A Before/After Teardown of Email Verification
Most SaaS products treat email verification as a throwaway step, but the 'check your inbox' page is a silent user killer. Here's a before/after teardown and a 4-step mini playbook to turn that confirmation click into a real activated user.
- Teardowns and before/after case studies·August 27, 2026
The "How Did You Hear About Us?" Field Is a Signup Leak: A Mini Playbook to Fix It
Asking "How did you hear about us?" during signup is a conversion killer. Here's a before/after teardown of that one field plus a P0/P1/P2 playbook to fix it.
- Copywriting and CTAs for SaaS flows·August 26, 2026
The 'Invalid Email' Error Is a Funnel Leak: A Microcopy Audit for Signup Form Validation
Your signup form's error messages are where users hit a wall. Here's a 6-point heuristic checklist to fix the exact moment most signups die — plus a P0/P1/P2 breakdown.
- Copywriting and CTAs for SaaS flows·August 19, 2026
Signup CTA Teardown: 'Create Account' Is a Contract — 'Start My Trial' Is an Invitation
Your signup button label and microcopy trigger commitment anxiety, not curiosity. Here's a data-informed teardown of the get-started moment, with a P0/P1/P2 fix playbook.
- Copywriting and CTAs for SaaS flows·August 17, 2026
The 'Check Your Inbox' Screen Is Your First Activation Hurdle: A P0/P1/P2 Copy Playbook
Your signup flow doesn't end at the submit button. The 'check your inbox' screen is where activation quietly dies. Here's a copy-focused playbook to fix it in a day.
- Copywriting and CTAs for SaaS flows·August 3, 2026
The 'Check Your Inbox' Screen Is Sinking Your Signup Flow — A Copy and CTA Rewrite Playbook
Most SaaS teams obsess over the signup form but ignore the 'check your inbox' screen. That's where users quietly vanish. Here's a P0/P1/P2 playbook to rewrite your verification copy and CTA—and recover lost signups.
- Conversion audits and activation·July 28, 2026
The Signup Flow's Headline and CTA Are Costing You Active Users — A Before/After Copy Rewrite Playbook
Fix your signup flow's biggest copy leaks: the headline that sells features instead of outcomes, and the CTA that begs instead of excites. Practical rewrites you can deploy today.
- Teardowns and before/after case studies·July 27, 2026
Rewriting the 'Most Popular' Badge on Your Pricing Page — A Copy Teardown That Boosted Upgrades by 22%
A before/after copy teardown of a SaaS pricing page's plan badge copy. See how changing 'Most Popular' to 'For Growing Teams' lifted upgrade clicks by 22% in an A/B test.
- Copywriting and CTAs for SaaS flows·July 26, 2026
Your Checkout Flow's Order Summary Says Nothing That Matters — A Copy Rewrite Playbook
Stop losing users at the last step. This teardown reveals the microcopy mistakes in checkout that kill conversions and provides concrete before/after rewrites.
- Pricing and checkout optimization·July 25, 2026
Your Checkout Flow Hides the Order Total Until the Last Click — A Heuristic Checklist to Kill Price Shock
Stop losing conversions to price shock. Apply these 4 heuristics to show the full order total before the payment button — and fix the #1 reason users abandon checkout at the last step.
- Teardowns and before/after case studies·July 25, 2026
The Upgrade Flow's Plan Selection Cards — Replacing 'Choose Plan' with 'Start [Plan Name]' Lifted Trial-to-Paid by 17%
See how swapping generic 'Choose Plan' CTAs for plan-specific buttons like 'Start Pro' recovered 17% of trial-to-paid conversions in a B2B SaaS upgrade flow. Before/after microcopy rewrite included.
- Copywriting and CTAs for SaaS flows·July 23, 2026
The Pricing Page CTA That Says 'Start Free Trial' — Here's the One-Line Rewrite That Doubled Signups
Stop asking for commitment before you deliver value. A single pricing page CTA rewrite from 'Start Free Trial' to 'See What You Can Build' doubled signups by removing the anxiety of a timer and focusing on exploration.
- Teardowns and before/after case studies·July 22, 2026
Your Signup Flow Has a 'Sign Up' Button — That's a $11k/Month Leak: A CTA Rewrite Playbook
Most signup flows waste their CTA with vague labels like 'Sign Up.' Here's a before/after microcopy rewrite that lifted conversions by 34% — with a P0/P1/P2 audit playbook.
- Conversion audits and activation·July 22, 2026
Your Upgrade Confirmation Says 'Are You Sure?' — That's a $9k/Month Leak: A Before/After Microcopy Rewrite
The upgrade confirmation dialog is a silent conversion killer. See the one-line rewrite that recovered 22% of lost upgrades — and how to audit your own confirmation microcopy.
- Copywriting and CTAs for SaaS flows·July 21, 2026
Your Signup Flow Says 'Create Account' — That's a $10k/Month Leak: A Before/After Microcopy Rewrite
The phrase 'Create Account' adds unnecessary commitment friction. Here's how a one-line rewrite to value-first microcopy recovered signups for a B2B SaaS.
- Copywriting and CTAs for SaaS flows·July 21, 2026
Your Upgrade Flow Says 'Upgrade Now' — That's a $6k/Month Leak: A One-Line CTA Rewrite Playbook
Stop losing upgrades to a low-trust CTA. Learn how a one-line rewrite from 'Upgrade Now' to 'Switch to Pro' recovered 22% of lost upgrades in a before/after teardown. Plus a P0/P1/P2 fix list.
- Copywriting and CTAs for SaaS flows·July 19, 2026
Stop Optimizing for 'First Click' — The Real Leak Is Your Second Sentence
Most SaaS flows optimize the button but ignore the two lines above it. Here's a copy fix for checkout flows that lifts completion by focusing on friction after the CTA.