#saas
48 articles tagged "saas".
- Teardowns and before/after case studies·September 3, 2026
The 'No Data Yet' Screen Is Your Activation Moment: A 30-Day Onboarding Redesign
Most SaaS products leak users right after signup—not because of login, but because the first screen is a dead end. Here's a teardown of a typical empty state and a 30-day plan to turn it into an activation engine.
- Pricing and checkout optimization·September 2, 2026
The Billing-Toggle Default Is a Checkout Leak: A Before/After Teardown
Your pricing page's monthly/annual toggle looks harmless, but the default option might be redirecting buyers out of checkout. Here's how to spot the leak, rewrite the copy, and prioritize fixes.
- Copywriting and CTAs for SaaS flows·August 31, 2026
30 Days to a Real Aha: Rewriting the CTA That Makes or Breaks Activation
Your empty-state CTA says 'Get Started' and means nothing. Here's a 30-day plan to rewrite your first-value moment with outcome-based copy, plus a before/after teardown.
- Pricing and checkout optimization·August 29, 2026
Why I'd Ban 'Start Free Trial' From Half the SaaS Pricing Pages I Audit
The 'Start Free Trial' button is the most-overused CTA on SaaS pricing pages. But for small teams selling a high-touch product, it quietly attracts the wrong users and chokes activation. Here's how to replace it with a qualify-first motion
- Pricing and checkout optimization·August 28, 2026
Stop Trimming Your Pricing Page: The Contrarian Case for More Words
The 'short and scannable' pricing page advice is wrong for B2B SaaS. Here’s how to write a pricing page that actually sells—by adding the words that answer objections and justify the price.
- Pricing and checkout optimization·August 27, 2026
The Coupon Code Field Is a Checkout Leak: A Heuristic Teardown
Most SaaS exits aren't abandoned at the card form — they die at the 'Have a coupon?' link. Here's a heuristic teardown of the coupon field for checkout, with P0/P1/P2 fixes.
- Pricing and checkout optimization·August 25, 2026
Flat-Rate vs Usage-Based Pricing: 4 Questions to Decide Before You Build Another Toggle
Flat-rate or usage-based pricing? Use this 4-question decision framework to pick the right model for your SaaS, with a CTA rewrite and a P0/P1/P2 implementation list.
- Copywriting and CTAs for SaaS flows·August 24, 2026
Your 'Order Confirmed' Page Is the Most Expensive Goodbye in Your Checkout: A CTA Rewrite
The post-payment 'thank you' page is a dead end that kills upgrades. Here's a contrarian take on why your checkout finish line is the best CTA you've ever ignored — with a copy rewrite.
- Copywriting and CTAs for SaaS flows·August 23, 2026
The Cancellation Flow Is Your Last Shot at Saving a Customer: A Before/After Copy Teardown
Your cancel flow isn't a form — it's a churn intervention. Here are the copy anti-patterns to fix now plus a P0/P1/P2 playbook and concrete rewrites.
- Teardowns and before/after case studies·August 23, 2026
Stop Losing Sales on the Order Summary Screen: A Before/After Checkout Teardown
You've got a buyer one click from paying, but they bail at the order summary. Here's a mini playbook to fix the trust killers: hidden fees, confusing renewal terms, and mixed price anchors.
- Pricing and checkout optimization·August 21, 2026
The 'Simple, Transparent Pricing' Headline Is Wasting Your Pricing Page: A Before/After Copy Teardown
If your pricing page opens with 'Simple, transparent pricing,' you've already lost the prospect. Here's how to rewrite your headline, subhead, and CTAs to sell outcomes — with a concrete before/after example.
- Pricing and checkout optimization·August 20, 2026
The 'Your Trial Has Ended' Screen Is Your Most Expensive Leak: A P0/P1/P2 Teardown
Your trial-expired page is throwing away paying customers. Here's how to turn a dead end into a conversion asset with a P0/P1/P2 fix list.
- Copywriting and CTAs for SaaS flows·August 19, 2026
Signup CTA Teardown: 'Create Account' Is a Contract — 'Start My Trial' Is an Invitation
Your signup button label and microcopy trigger commitment anxiety, not curiosity. Here's a data-informed teardown of the get-started moment, with a P0/P1/P2 fix playbook.
- Teardowns and before/after case studies·August 19, 2026
The Monthly/Annual Toggle Is Burying Your Best Deal: A Pricing Page Teardown
Defaulting to monthly on your pricing page hides your annual discount and undermines trust. Here's a before/after teardown plus a P0/P1/P2 playbook to fix it.
- Conversion audits and activation·August 18, 2026
Don't Send New Users to the Dashboard: The Post-Signup Screen Is Your Biggest Activation Lever
Your signup conversion is a vanity metric. The post-signup screen is where activation dies—and most SaaS waste it by dumping users on a dashboard. Here's how to fix it.
- Teardowns and before/after case studies·August 18, 2026
The 'Import Your Data' Screen Is Your Onboarding Exit Ramp: A P0/P1/P2 Teardown
New users are bouncing before they see value. We break down why the import-data step is the leak and how to fix it with a P0/P1/P2 audit and copy rewrites.
- Pricing and checkout optimization·August 16, 2026
The 'No Card Required' Promise Is Being Broken on Your Signup Form: A P0/P1/P2 Teardown
When your pricing page promises 'no credit card required' but the signup form asks for one, you lose trial starts you already earned. Here's how to spot and fix that leak.
- Conversion audits and activation·August 16, 2026
The 'Invite Your Team' Screen Is an Activation Trap: A P0/P1/P2 Onboarding Playbook
Asking users to invite teammates before they've seen value is a classic onboarding leak. This playbook breaks down P0/P1/P2 fixes to lift activation.
- Copywriting and CTAs for SaaS flows·August 16, 2026
Checkout CTA: 'Pay Now' vs 'Start My Subscription' — A Two-Question Decision Framework
Stop guessing whether your checkout button should say 'Pay Now' or 'Start My Subscription'. Use this two-question framework to pick the CTA that reduces friction and sets the right expectation for recurring billing.
- Copywriting and CTAs for SaaS flows·August 15, 2026
The Plan Card CTA Is Asking the Wrong Question: A P0/P1/P2 Audit of Your Upgrade Flow
Your upgrade flow is a decision point, not a pricing page. Most SaaS teams blow it with one ambiguous button. Here's exactly how to audit and rewrite it.
- Conversion audits and activation·August 13, 2026
The 'No Data Yet' Screen Is Your Onboarding Flow: A P0/P1/P2 Audit for SaaS
Your empty state is the first thing users see after signup — and if it's blank, your onboarding is dead. A P0/P1/P2 audit to turn it into an activation machine.
- Pricing and checkout optimization·August 12, 2026
The 'Payment Failed' Screen Is the Highest-Stakes Error in Your Upgrade Flow: A P0/P1/P2 Playbook
A declined card isn't necessarily a lost customer—unless your error message loses them. Here's a P0/P1/P2 playbook for turning payment failures into upgrades.
- Teardowns and before/after case studies·August 11, 2026
The 'Most Popular' Badge Is a Revenue Cap: A Pricing Page Teardown
Your pricing page's middle-tier badge is quietly capping every upgrade. Here’s a contrarian before/after rewrite that lifts revenue per user—and a P0/P1/P2 fix list.
- Copywriting and CTAs for SaaS flows·August 11, 2026
One CTA Rewrite on the Trial End Screen Lifted Trial-to-Paid: Here's Exactly What We Changed
A small SaaS team found the last blocker in the trial-to-paid flow was a lazy 'Upgrade Now' button. See the before/after rewrite that turned the trial end screen into an upgrade machine.
- Copywriting and CTAs for SaaS flows·August 10, 2026
The Team Invite Email Is a Conversion Flow: A P0/P1/P2 Copy Audit
Most SaaS teams ignore the invitation email until retention tanks. Here's a concrete P0/P1/P2 audit of the team invite flow, with before/after copy and CTA rewrites.
- Conversion audits and activation·August 10, 2026
Stop Cutting Onboarding Friction: A Conversion Audit That Puts Commitment First
Your onboarding isn't losing users because it's long. It's losing them because it never asks them to commit. Run a conversion audit that separates selecting friction from sabotaging friction.
- Teardowns and before/after case studies·August 10, 2026
The 'Company Size' Field Is a Silent Trial Killer: A Before/After Signup Form Teardown
A field-by-field teardown of a B2B SaaS signup form that was leaking trial starts. See the three fields we removed, the before/after rewrite, and a P0/P1/P2 playbook you can apply today.
- Pricing and checkout optimization·August 9, 2026
One-Page Checkout Wins for Self-Serve SaaS — But Multi-Step Earns Its Keep in 3 Cases
Most small SaaS teams default to whatever checkout form Stripe gives you. Here's a decision framework to pick between one-page and multi-step, plus a P0/P1/P2 playbook to fix whichever you choose.
- Conversion audits and activation·August 8, 2026
The 'Reason for Upgrading' Field Is the Best Friction in Your Upgrade Flow
Most conversion advice says strip every field from your upgrade form. Here's why adding one carefully designed 'reason' field — placed after the payment decision — can boost activation, cut churn, and give you product direction.
- Pricing and checkout optimization·August 7, 2026
Stop Making Users Do Mental Math on Your Pricing Page — A Before/After Rewrite Playbook
If your pricing page forces users to guess their monthly bill, you're leaking revenue. Here's how to spot the hidden math, rewrite the copy, and cut the friction with a priority fix list.
- Teardowns and before/after case studies·August 3, 2026
Stop Asking for Company Size at Signup — A P0/P1/P2 Removal Playbook
The company size field on your signup form adds friction, not data. Learn when to remove it, move it, or make it optional — with a before/after rewrite and a P0/P1/P2 playbook to fix your signup flow fast.
- Pricing and checkout optimization·August 3, 2026
Your Checkout's Promo Code Field Is a UX Trap — A P0/P1/P2 Fix Playbook to Stop Discount Hunters
A visible promo code field invites users to hunt for coupons and abandon your checkout. Here's a P0/P1/P2 playbook to close that hole and keep revenue in your pockets.
- Teardowns and before/after case studies·July 27, 2026
Your Upgrade Flow's Plan Proposal Misses the Why — A 5-Point Heuristic Checklist with Before/After Copy Rewrite
Stop leaking revenue with weak upgrade flows. This teardown walks through 5 heuristics for your plan comparison screen, including a before/after copy rewrite that boosts clarity and conversions.
- Pricing and checkout optimization·July 25, 2026
Your Checkout Flow Hides the Annual Discount Until the Last Step — A Heuristic Checklist to Recover Lost Upgrades
Most SaaS checkout flows bury the annual discount after plan selection, violating the clarity heuristic. Use this P0/P1/P2 checklist to surface value upfront and recover lost upgrades — no redesign required.
- Teardowns and before/after case studies·July 25, 2026
Your Onboarding Asks for Account Setup Before Showing Product Value — A 30-Day First-Value Rewrite Plan
Stop asking users to configure before they see value. This teardown shows how to flip your onboarding to deliver a quick win in 30 seconds, with a 30-day P0/P1/P2 rewrite plan.
- Pricing and checkout optimization·July 25, 2026
Default Monthly vs Default Annual: The Checkout Flow Decision Framework That Recovers Lost Upgrades
Stop guessing which billing frequency to default on your checkout page. Use this decision framework to choose monthly or annual default based on your product's trial behavior and customer lifetime—and recover lost upgrades.
- Copywriting and CTAs for SaaS flows·July 23, 2026
The Onboarding Flow That Delivers No Value in 30 Days: A First-Activation Rewrite Plan for SaaS
Most onboarding flows show a dashboard on day one but deliver zero value. Here's a concrete 30-day plan to redesign your first activation moment, with before/after copy, a P0/P1/P2 breakdown, and a one-line CTA rewrite that recovered 22% of
- Teardowns and before/after case studies·July 20, 2026
The Signup Button That Reads 'Get Started' Is Costing You 25% of Users: A One-Word CTA Rewrite Playbook
Stop losing signups to a weak CTA. Replace 'Get Started' with one specific action verb, and watch conversions climb. A before/after rewrite playbook for SaaS signup flows.
- Copywriting and CTAs for SaaS flows·July 20, 2026
Your Checkout Flow Asks for 'Company Name' — That's a $5k/Month Leak: A Field-by-Field Rewrite
A field-by-field teardown of a SaaS checkout flow showing how one optional field (Company Name) causes friction, doubt, and abandonment. Includes before/after rewrites and a P0/P1/P2 fix list.
- Copywriting and CTAs for SaaS flows·July 20, 2026
The Onboarding Flow That Lost 40% of Users on One Microcopy Word: A P0/P1/P2 Rewrite Walkthrough
Walk through a concrete onboarding flow audit that traces a 40% drop to a single ambiguous CTA. See the exact P0/P1/P2 fixes, before/after rewrites, and how a one-word change recovered signups.
- Copywriting and CTAs for SaaS flows·July 19, 2026
Stop Optimizing for 'First Click' — The Real Leak Is Your Second Sentence
Most SaaS flows optimize the button but ignore the two lines above it. Here's a copy fix for checkout flows that lifts completion by focusing on friction after the CTA.
- Pricing and checkout optimization·July 18, 2026
One Hidden Confirmation Dialog Slashed Our Upgrade Rate by 28%: A P0/P1/P2 Audit Walkthrough
A real SaaS checkout flow teardown: how a confirmation modal after plan selection cost 28% of upgrades, with a P0/P1/P2 fix list and before/after rewrite of the pricing page CTA.
- Copywriting and CTAs for SaaS flows·July 16, 2026
Your Signup Flow Says 'Start Free Trial' — That's a $14k/Month Leak: Why Commitment-First CTAs Actually Kill Signups
Conventional wisdom says 'Start Free Trial' reduces friction. New data and heuristic analysis show it triggers anxiety, not action. Here's the CTA rewrite that lifted signups 27% in one SaaS.
- Copywriting and CTAs for SaaS flows·July 16, 2026
Your Checkout Flow Shows a Total Price — That's a $7k/Month Leak: An Itemized vs. Lump-Sum Pricing Decision
Stop hiding line items. A single decision — itemized vs. lump-sum checkout — can make or break SaaS conversions. Here's the framework to choose, with a before/after CTA rewrite and P0/P1/P2 fixes.
- Conversion audits and activation·July 15, 2026
Your Upgrade Flow Asks for a Reason — That's a $5k/Month Leak: A Field-by-Field Rewrite
Most SaaS upgrade flows kill conversions by asking 'Why are you upgrading?' before the user completes the action. Here's a field-by-field rewrite that removes this friction and recovers lost revenue.
- Copywriting and CTAs for SaaS flows·July 15, 2026
Your Checkout Flow Asks for 'Company Name' — That's a $5k/Month Leak: A Field-by-Field Rewrite
Most SaaS checkout flows collect optional fields that kill conversion. This teardown shows which fields to kill, which to rephrase, and how one 'Billing Address' change recovered thousands in revenue.
- Conversion audits and activation·July 14, 2026
Your Onboarding Flow Asks Too Many Questions — And That's Fine
Conventional wisdom says reduce form fields to boost activation. For B2B SaaS onboarding, asking more targeted questions upfront can actually increase conversion by qualifying users and setting clear expectations. Here's when and how to do
- Conversion audits and activation·July 14, 2026
Your Signup Flow Is Losing 60% of Users on the Email Field: A P0/P1/P2 Audit Walkthrough
Walk through a real signup flow audit that reveals why the email field is the biggest conversion killer. Get a prioritized fix list (P0/P1/P2) with before/after copy rewrites.