Blog · Tag
#ux heuristics
2 articles tagged "ux heuristics".
- Pricing and checkout optimization·July 16, 2026
Your Pricing Page Has a 'Features' Table — That's a $12k/Month Leak: A Decision-Heuristic Rewrite
Most pricing tables drown users in feature rows. Here's how to rewrite yours around the one question that actually drives purchase decisions, with a before/after playbook and P0/P1/P2 fixes.
- Conversion audits and activation·July 16, 2026
Your Signup Flow Asks for a Password — That's a $8k/Month Leak: A Passwordless Auth Rewrite Playbook
Stop losing signups to password friction. This playbook shows you how to replace password fields with magic links or OTPs, with before/after copy, P0/P1/P2 fixes, and a heuristic teardown.